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THE FUTURE OF ARGENTINE ANIMATION

Rossana Manfredi (Expotoons Animation Festival Director) and Marlena Nascimento da Silva (Full Professor of Audiovisual Design at the University of Buenos Aires) will be guest speakers at the lecture titled “La animación argentina y sus posibilidades de crecimiento” (Argentine Animation and the Possibilities of Growth) to be held this coming Tuesday at 3.00pm at the Auditorium of the festival’s Meeting Point, on the mezzanine level of the Abasto Shopping Mall. According to Manfredi—in charge of Expotoons; its fourth edition was held in Buenos Aires, in December 2011—this area is going through an interesting productive period with good prospects for international expansion.

“Costs are very competitive compared to those in Europe or North America, the level of technology is advancing rapidly and making an effort to keep up-to-date, and today the international market is looking at the creativity and development of the region,” she has recently stated. However, there’s a long way to go. “Hard work is needed for the creation of institutions for specialized training and, above all, state policies fostering production and distribution of animation content. Nevertheless, in some countries, support from the state is quite remarkable, such as the cases of Brazil, especially the BNDES; Mexico and its Institute of Cinematography; Uruguay and the support of Foreign Trade organizations,” she has underlined.